Advertised Rates Are a Trap
Advertised electricity rates look good, but they rarely reflect what you’ll actually pay. Find out why and how Live Link™ can help you avoid overpaying.
Brad Gregory
License
- Texas Energy Consultant License
Expertise
- Energy Industry
- Texas Electricity Market
- Customer Experience
Certifications
- Certified Energy Professional
- Texas Energy Market Specialist
12 years of experience
What You See Isn’t What You Pay
You’ve seen the ads: “Lock in a low rate per kWh.”
Sounds like a steal, right?
But here’s the thing—those advertised rates? They’re rarely what you’ll actually pay.
It’s a classic bait-and-switch tactic designed to get you hooked, only to have you pay a higher bill later.
Let’s break down why.
Key Takeaways
- Advertised rates are tied to specific usage amounts, like 1000 kWh, but your usage fluctuates, so you’re likely paying more than advertised.
- Live Link™ connects to your TDU and pulls your real usage data, matching you with the best plan—no guessing, no surprises.
- Don’t worry about confusing fine print—Live Link™ does all the heavy lifting.
What You See Isn’t What You Pay
The Truth About Advertised Rates
Why Your Usage Makes All the Difference
Avoid the Trap with Live Link™ (No Guesswork)
The Truth About Advertised Rates
Here’s the reality: those low rates you see are tied to specific usage amounts.
It’s a great rate if you use exactly 500, 1000, or 2000 kWh. But here’s the catch—your usage is never that exact.
Your energy use fluctuates month to month, so if you use more or less than that magic number, the rate you actually pay can be much higher.
It’s a trick designed to make the rate look low, but your bill doesn’t reflect what you thought you signed up for.
Why Your Usage Makes All the Difference
Let’s keep it simple—your electricity rate depends on how much energy you use. But your usage? It changes.
It’s high one month (hello, summer AC bills), and lower the next month.
If you’re not using exactly what the plan expects, those advertised rates? Gone.
This fluctuation means you’re almost always paying more than what you saw in the ad.
They’re banking on you not hitting that perfect usage number.
Avoid the Trap with Live Link™ (No Guesswork)
Here’s the solution: you don’t have to guess what you’ll pay. You don’t have to match arbitrary usage numbers to get a good rate.
Live Link™ connects directly to your TDU (Transmission and Distribution Utility) and pulls your real usage data—so you can see what you’re actually using.
Then, it finds the best plans that fit your actual energy habits. No guesswork, no surprises.
Instead of hoping you hit the right usage, Live Link™ helps you find the right plan for what you already use.
No more wondering why your bill doesn’t match the ads.
No Fine Print, No Hidden Fees
Let’s be honest—no one wants to dig through fine print to figure out what they’re really paying.
And with Live Link™, you don’t have to.
It automatically filters through all the confusing terms, tiers, and hidden fees.
You get the real deal—just the best plans that match your home’s actual energy usage.
No surprises. No reading between the lines. Live Link™ does it all for you.
Ready to Stop Overpaying?
Electricity doesn’t need to be complicated. Live Link™ takes the guesswork out of finding the right plan.
It connects to your TDU, pulls your real usage data, and shows you the best plan for you.
No confusing fine print, no hidden fees—just a plan that fits your usage.
Ready to find the right plan for your home? Connect with Live Link™ It’s Free →