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Deregulation is a game changer.  Do you really want to gamble with the price you’ll pay for your electricity?

Are you rolling the dice to get a cheap electric rate in the newly deregulated Sharyland Service area?

Some Sharyland electricity service areas (specifically Brady, Celeste, Colorado City, and Stanton service areas) have been deregulated, leaving you with many questions…

“Do I have to go with a retail provider?”

“How can I find the cheapest electricity rates in my area?”

Deregulation does involve a learning curve.  You will need to be more proactive and involved in your billing management because it’s not just one company anymore.

The saying goes, “When there’s only one dealer, it’s house rules.”  That meant you got the bill, you paid it, and that’s all there was to it.  A regulated industry meant Sharyland Utilities did the controlling.  You had no say in anything, much less over how much you paid.

Deregulating certain Sharyland electricity service areas means a huge amount of upheaval at the beginning. At the same time, everybody gets sorted out, but ultimately, Sharyland electricity providers that provide a superior service at an excellent rate will rise while those who don’t won’t.

It also means that you have more power as a customer to choose:

• a company based on how much green energy they use
• a company that does not import power from outside the state or the company
• a fixed-rate plan that sets the rate for a period of time regardless of how the industry is performing.
• a short-term or month-to-month plan so you’re not locked in

In the end, Sharyland electricity will be available to all residents of the deregulated Sharyland electricity service area at a rate they can afford.

Here’s where you gamble with Sharyland electricity rates

Las Vegas, Nevada, is famous for its electricity: the energy, the excitement, the entertainment, and, naturally, the gambling. When you go to Vegas, you bring along a budget for gambling, ideally money you can afford to lose, and you rarely go as a special trip.

At home in Texas, “electricity” is something else entirely: it’s your favorite TV show, a home-cooked meal, and a cool home on a hot day.  Are you okay gambling with your household budget every month? Now that you live in a Sharyland electricity service area that has been deregulated, you just might be doing that!

Up to now, you’ve been dealing with one company for all your power-generating and distribution needs. Under deregulation, Sharyland Utilities, while still around, is more in the back seat:

• Problem with the electricity coming to your home?   Call Sharyland Utilities.
• Problem with the bill?   Call your Retail Electric Provider (also called an “REP”).
• Problem with the electricity inside your home?  Well, that’s when you call an electrician.

Under the rules of deregulation, staying with Sharyland Utilities isn’t an option.  If you fail to choose an REP, then one will be chosen for you. This is like you in a Las Vegas casino handing your cards over to the dealer for play. Maybe you’ll benefit… probably you won’t.

The available pool of default electric providers consists of seven candidates, ranging from Champion, who topped J D Power and Associates’ 2013 Customer Satisfaction poll for Texas energy providers (that’s the fourth year running!) down to TXU, currently down near the bottom and notorious for their high prices.

When you are assigned to a default REP, you’re put on a month-to-month plan, meaning that your rate will go up and down and you won’t actually know how much you’re being charged per kilowatt-hour until you open the bill.  You won’t know if there is a charge for not having autopay on your account, for using telephone customer service, for paying by credit or debit card, all kinds of fun things could show up on the bill  - “Ladies and gentlemen, faites vos jours!”

So, how do you find the cheapest electricity rates in the Sharyland electricity service area?

But how would you even go about finding the cheapest electricity rates in Brady, Celeste, Colorado City, Stanton, Mission, McAllen, etc?

• You could get the list of default REPs.
• You could take time out of your day to call each and every one
• You could put up with high-pressure sales tactics, customer services agents still fresh on the job, and misleading information
• You could hope that you’ve covered all the information you need to know
• You could hope you’re making the right choice.

On the other hand, you could enter your zip code, make a couple of quick clicks, and immediately see the REPs that are available in your area and that will suit your needs.

You’ll have access to the Terms of Service and the Facts Label.  Read them carefully and you’ll have all the information you need to know.  Better yet, you’ll see clearly where you need to question them more closely (hint:  look for phrases like “other fees or charges may apply”).  The cheapest electricity rates in the Sharyland electricity service area will be a lot quicker to find if you know how to avoid wasting time calling those who simply will not suit.

Don’t let someone else make your play for you. Enter your zip code to get the pricing and plan details you need for a winning strategy.