Consumer Energy Choice Programs
In deregulated states, Consumer Energy Choice Programs give you the power to choose your electricity supplier, potentially leading to lower prices, customizable plans, and improved service.




Brad Gregory
License
- Texas Energy Consultant License
Expertise
- Energy Industry
- Texas Electricity Market
- Customer Experience
Certifications
- Certified Energy Professional
- Texas Energy Market Specialist
12 years of experience
Your Guide to Savings and Better Service
In certain deregulated states, consumers can choose their electricity supplier through Consumer Energy Choice Programs, also known as energy choice or retail choice.
These programs create a competitive energy market, potentially leading to lower prices, customizable plans, and improved service.
Your Guide to Savings and Better Service
The Deregulated Electricity Market
State-by-State Energy Choice Programs
Factors Affecting Electricity Rates
Comparing Electricity Companies
Additional Resources and Information
Understanding Energy Choice
In deregulated energy markets, consumers have the power to choose their electricity supplier through Consumer Energy Choice Programs.
These programs separate electricity supply from delivery, allowing competitive suppliers to offer consumers various rate plans and energy options.
Under this model, your local utility company continues to deliver electricity to your home or business, maintain power lines, and respond to outages.
However, you can shop for the best rates and plans from competitive suppliers who purchase electricity from power generators and offer it to consumers.
By taking advantage of energy choices and comparing offers from different suppliers, you may be able to:
- Save money on your monthly electricity bills
- Choose from a variety of rate structures, such as fixed-rate or variable-rate plans
- Access innovative products and services, like renewable energy options or smart home technology
- Benefit from improved customer service and support
Energy choice puts the power in your hands, allowing you to find a plan that best suits your energy needs, budget, and preferences.
The Deregulated Electricity Market
In deregulated energy markets, separate entities handle the three main components of electricity service:
- Generation: Power plants, including coal, natural gas, nuclear, and renewable energy facilities, generate electricity.
- Transmission: High-voltage power lines, operated by regional transmission organizations (RTOs) or independent system operators (ISOs), transport electricity from power plants to local distribution networks.
- Distribution: Local utility companies, also known as electric transmission distribution utility companies (TDUs), deliver electricity to homes and businesses through lower-voltage power lines, maintain the power grid, and respond to outages.
In addition to these three components, deregulated markets introduce a fourth entity:
- Retail Suppliers: Competitive retail electricity providers (REPs) purchase electricity from power generators, offer consumers various rate plans and energy options, and handle customer service and billing.
This unbundled structure fosters competition and innovation in the electricity market.
REPs compete for customers by offering competitive rates, various plan options, and value-added services.
As a result, consumers can benefit from lower prices, improved service, and access to innovative energy solutions.
Moreover, supplier competition encourages developing and adopting new technologies, such as renewable energy sources and energy efficiency measures.
As suppliers strive to differentiate themselves in the market, they may offer green energy plans, smart home technology, or other innovative products and services that benefit consumers and the environment.
Deregulation, by introducing competition and innovation into the electricity market, has the potential to create a more efficient, customer-centric, and environmentally friendly energy landscape.
State-by-State Energy Choice Programs
The availability and rules of Consumer Energy Choice Programs vary by state and utility service area. Some notable programs include:
Texas - Power to Choose
Managed by the Public Utility Commission of Texas, Power to Choose enables consumers to compare electricity rates and plans, providing a powerful tool to make informed decisions.
[
Use your Power to Choose Electricity in Texas
](https://comparepower.com/power-to-choose-texas/)
Ohio - Apples to Apples
Offered by the Public Utilities Commission of Ohio, Apples to Apples allows consumers to compare electric and natural gas rates from various suppliers, ensuring they get competitive rates.
Connecticut - Energize Connecticut
Energize Connecticut assists consumers in comparing and selecting electricity providers in Connecticut’s deregulated energy market.
Pennsylvania - PA Power Switch and PA Gas Switch
PA Power Switch, managed by the Pennsylvania Public Utility Commission, enables consumers to compare and switch electric and gas providers.
Illinois - Plug In Illinois
Plug In Illinois is a service the Illinois Commerce Commission provides that helps consumers compare and choose their electricity suppliers.
New York - New York Power to Choose
New York Power to Choose provides New Yorkers a platform to compare electricity providers, echoing Texas’s Power to Choose functionality.
Massachusetts - Energy Switch Massachusetts
Energy Switch Massachusetts lets Massachusetts residents compare and change their electricity and gas suppliers.
Maryland - Maryland Electric Choice
Maryland Electric Choice lets consumers compare rates and services from different electric providers, empowering them to choose their energy consumption.
Factors Affecting Electricity Rates
Several factors can influence electricity rates in deregulated states:
- Energy sources: States that rely heavily on expensive fuels like natural gas or import electricity may have higher rates.
- Market conditions: Supply and demand, as well as market competition, can impact electricity prices.
- Transmission and distribution costs: Maintaining and upgrading the power grid can affect rates.
- Weather: Extreme temperatures can increase electricity demand and prices, particularly during summer and winter.
- Regulatory policies: State regulations and incentives for renewable energy can influence electricity costs.
Comparing Electricity Companies
- Gather your current electricity bill and usage information.
- You can compare rates, contract terms, and renewable energy options using your state’s energy choice program website or comparison tool.
- Carefully review the contract’s fine print, including length, cancellation fees, and additional charges.
- Select a provider and plan, then complete the enrollment process online or by phone.
Frequently Asked Questions
Frequently asked questions about Consumer Choice Programs.
What happens if I don’t choose an electricity company?
If you live in a state with a “must choose” model, like Texas, you must select an electricity provider. If you don’t choose one, you won’t get service.
In states where choosing a provider is optional, if you don’t make a choice, you will continue to receive service from your local utility company at the default or “standard offer” rate.
Can I switch back to my utility company?
In most states, you can switch back to your local utility company if you are unsatisfied with your competitive supplier. However, you must select another competitive supplier in “must choose” states like Texas. Be sure to review any early termination fees in your contract before switching.
Will my electricity service be interrupted when I switch suppliers?
No, your electricity service will not be interrupted when you switch suppliers. Your local utility company will continue to deliver your electricity and respond to power outages.
How can I identify reputable providers?
To find reputable electricity providers, consider the following:
- Check your state’s official energy choice website: Most states with deregulated markets have official websites where providers can post their plans and rates. These websites are maintained by the state’s public utility commission or a similar regulatory body, ensuring that the information is accurate and up-to-date. Examples include Power to Choose in Texas and PA Power Switch in Pennsylvania.
- Read customer reviews and ratings: Look for customer reviews and ratings on independent websites, such as the Better Business Bureau, Yelp, or Google Reviews. These reviews can provide valuable insights into a provider’s customer service, billing practices, and overall reputation.
- Verify the provider’s license and standing: Check with your state’s public utility commission to ensure the provider is licensed to operate in your area. You can also verify if the provider is in good standing with the commission and if any formal complaints have been filed against them.
- Compare rates and plans on third-party marketplaces: In addition to official state websites, third-party marketplaces like Compare Power allow you to compare rates, plans, and providers in one place. These marketplaces often provide additional information, such as customer satisfaction ratings and contract terms, making it easier to make an informed decision.
- Look for stable rates and reliable service: When evaluating providers, look for those with a track record of stable rates and reliable service. Avoid providers that offer rates that seem too good to be true, as they may come with hidden fees or other catches.
With these guidelines and thoroughly researching your options, you can identify reputable electricity providers and make an informed choice that best suits your needs and budget. Remember, don’t hesitate to contact your state’s public utility commission for assistance if you have any doubts or concerns.